Unit economics enables you to identify business processes where even minimal improvements can lead to significant growth for your business.
- Assistant. The assistant will ask you a few simple questions about your idea, such as how many potential customers you can attract per month, what budget you’re willing to spend on customer acquisition, and so on. After that, it will automatically fill in the unit economics template and find the optimal configuration of your business parameters that will help you reach your goals.
- Optimal Configuration. ueCalc employs Goldratt's Theory of Constraints to determine the optimal configuration of metrics required to achieve the target Contribution Margin. It considers the constraints present in the business process improvement model to tailor the configuration effectively.
- Growth Points. ueCalc identifies business processes that can drive significant growth to help you achieve your target. Simply set your goal, and analyze which processes will most effectively lead you to it.
- Summary. Analyzing unit economics by 20 parameters such as CLTV/CAC ratio, gross profitability, first deal margin and more, a simple way to quickly understand the state of unit economics in a business.
Unit economics sustainability is a very simple, fast, and inexpensive way to assess a startup’s future prospects.
Daniil Khanin, CEO ueCalc
How to show the model to an investor? Since ueCalc uses a complex mathematical algorithm based on Goldratt's constraint theory to calculate the predicted model states, which is not implemented through Excel or Google Sheet formulas, it is impossible to upload our models from ueCalc, but you can easily share a link to your model with anyone and they will get full access to it.Can I use ueCalc if I am consulting startaps? ueCalc has a special plan for consulting agencies, where you can bring your clients into the service yourself and give them personalized access for the models you create for them.Can ueCalc models be used to verify the plan execution? Users running on the Business plan get access to the plan-actual analysis and can use the built model to check the plan execution.If a business model has multiple monetization types? Currently, ueCalc does not support mixed monetization within a single product. However, creating such templates is a priority for us. In the meantime, we recommend using separate templates for each type of monetization.ueCalc can't find a metric configuration? For some business models, the metric configuration that achieves the margin target may not be available given your constraints. If you encounter this message, consider adjusting the target value or the metrics configuration. For SaaS business models, the most common issue is related to the distribution of customers across pricing plans. We recommend starting by limiting the change to the metric—such as the share of customers per pricing plan—or prohibiting ueCalc from changing it at all. First, build a working model, and then revisit the settings for this metric.Can the model be recalculated? If, after creating the model, you observe regular deviations between actual metric values and the planned ones, it is recommended to recalculate the model. This may involve adjusting the improvement rates of other metrics or changing the limit values.
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